Our story
We believe women deserve more.
More curiosity. More consideration. More innovation. And more space to speak openly about experiences that have been dismissed for too long.
The origin
Cycle Society began with a question: what if women's menstrual wellness were approached with the same ambition, design sensibility and seriousness as the products we choose in every other part of our lives?
We believe meaningful progress begins by listening. To lived experiences. To unanswered questions. To the needs that deserve thoughtful solutions. That belief is shaping both our first product and the community around it.
Our mission
To help redefine what women can expect from wellness.
We are building a brand that brings together design, technology and conversation — without asking women to settle for silence or one-size-fits-all answers.
Our vision
A future where women's health is part of the mainstream conversation, and where products are developed with greater empathy, intention and accountability.
Founder story
Some ideas begin with a question. Others begin with experience.
For co-founder Diana Svensson, the ambition behind Cycle Society is personal: to help create a world where women's experiences are listened to, where menstrual wellness is discussed openly and where design-led innovation meets a genuine need.
Alongside her fellow founders, Diana is helping build Cycle Society as both a product brand and a wider invitation to rethink how women's health is understood and supported.
“For far too long, women's pain has been something we're expected to accept and live with. With The Cycle Society, we want to challenge that.”Diana Svensson, co-founder
The founders
Four Swedish entrepreneurs, one shared ambition.
The founders bring together experience in strategic communication, entrepreneurship, logistics, digital product development and business. The ambition is a brand that unites function and design with a wider conversation about women's health.
Strategic communications adviser with experience in international marketing, PR and brand development. Runs House of ÆRA. Diagnosed with endometriosis in 2017, which gives the work a personal dimension.
Experience of running his own business, construction and site management. Driven by problem-solving and building new solutions with technology and AI.
Background in healthcare, security and contracting. Runs Axuilium Entreprenad AB together with Fredrik Kjellqvist.
Entrepreneur from Östersund with a background in financial advice. Founded ArtByBearded, developed CapStudio and co-founded the AI service Kriteria.